NEXYAD – Marketing Analytics

 
NEXYAD  Marketing Analytics allows your organization to obtain maximum payback from your marketing investments by extracting from your data bases the understandable and easy to use information that your marketing team will use to estimate customer preferences, buying behavior, profitability, and optimal marketing and sales strategy.


Benefits

Strategic Marketing : cut your customers data base into homogenous clusters where needs of customers are similar, and use it to built your new commercial products and marketing mix,

Satistaction Analysis : estimate quantitative influence of every item of your commercial offer on customer satisfaction

Marketing Planning : achieve better campaign response rates, profile customers for more effective event-based promotion, and allocate resources more effectively by identifying what drives campaign results

Campaign Performance : track and measure campaign effectiveness in real time, understand factors that drive campaign results and lead conversion rates, and compare individual campaign results to target metrics

Customer Insight : understand product affinity for targeted promotions, profile customers’ buying behavior for more effective promotions, and gain better insight into segmentation characteristics