NEXYAD developed a new approach for customers acquisition from the internet. Especially for Banks and Insurances. This approach goes from data mining (open data ont the world wide web)/ data analysis (surveys), to digital retail and online services, via experts systems (artificial intelligence) that automate this dialog with new prospects : wing to wing approach. …
Archives du mot-clé : data mining
mar
24
NEW METHOD FOR CUSTOMER SEGMENTATION (BANKING AND INSURANCE)
NEXYAD developed a new approach for customer segmentation in the field onf Banking and Insurance. This approach uses both intelligent data analyses / data mining methods and knowledge extraction from staff member in order to build a steady Corporate Knowledge Application to Marketing.
avr
04
Customer segmentation for La Banque Postale (April 4, 2011)
NEXYAD started a ‘customer segmentation’ work (statistics, data analysis, data mining) for La Banque Postale (subsidiary of La Poste) in partnership with the consulting company Stanwell.
Customers
