Archives du mot-clé : data mining

avr
28

Big Data and Open Data for new customers acquisition (bank, insurance, …)

NEXYAD developed a new approach for customers acquisition from the internet. Especially for Banks and Insurances. This approach goes from data mining (open data ont the world wide web)/ data analysis (surveys), to digital retail and online services, via experts systems (artificial intelligence) that automate this dialog with new prospects : wing to wing approach. …

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mar
24

NEW METHOD FOR CUSTOMER SEGMENTATION (BANKING AND INSURANCE)

NEXYAD developed a new approach for customer segmentation in the field onf Banking and Insurance. This approach uses both intelligent data analyses / data mining methods and knowledge extraction from staff member in order to build a steady Corporate Knowledge Application to Marketing.

avr
04

Customer segmentation for La Banque Postale (April 4, 2011)

NEXYAD started a ‘customer segmentation’ work (statistics, data analysis, data mining) for La Banque Postale (subsidiary of La Poste) in partnership with the consulting company Stanwell.

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