Archives du mot-clé : marketing

mar
24

NEW METHOD FOR CUSTOMER SEGMENTATION (BANKING AND INSURANCE)

NEXYAD developed a new approach for customer segmentation in the field onf Banking and Insurance. This approach uses both intelligent data analyses / data mining methods and knowledge extraction from staff member in order to build a steady Corporate Knowledge Application to Marketing.

jan
02

NEXYAD got a new contract from LA BANQUE POSTALE (January 1, 2012)

Segmentation_client-01-net

NEXYAD got a new contract from LA BANQUE POSTALE to continue the work on their customer segmentation project. High level applied maths, statistics, and knowledge based decision making project.

juil
07

Statistics and data analysis for PEUGEOT marketing (after market) (July 7, 2011)

NEXYAD works on data analysis and statistics for PEUGEOT in the field of Marketing Analytics for after market activity.

avr
04

Customer segmentation for La Banque Postale (April 4, 2011)

NEXYAD started a ‘customer segmentation’ work (statistics, data analysis, data mining) for La Banque Postale (subsidiary of La Poste) in partnership with the consulting company Stanwell.

déc
13

NEXYAD signed a contract with PSA Peugeot Citroën (December 13, 2010)

NEXYAD signed a contract with PSA Peugeot Citroën (marketing division for aftermarket service) to analyse and enhance their method for aftermarket costs estimation (neural networks, advanced statistics, knowledge based systems).

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