Archives du mot-clé : colour grading


Nexyad Intelligence :
Interesting paper about psychology & color

How Emotions Influence Color Preference


HAAS School of Business
University of California Berkeley

« This paper examines how an individual’s emotional state influences his or her preferences for colors that have either congruent or incongruent emotional tones. Based on the emotion literature, three alternative hypotheses are contrasted: emotion-judgment congruence, emotion-target congruence, and emotion-target incongruence. Evidence of emotion-target congruence is observed—Experiments 1 and 2. This effect, however, is moderated by emotion specificity and the type of colored object. Attitudinal commitment is proposed as the key underlying mechanism. When the negative emotional reaction reflects a committed (notcommitted) attitude toward the situation, the emotion-target congruence (incongruence) effect occurs—Experiment 3. Similarly, emotion-target congruence takes place (disappears) when the colored object signals (does not signal) people’s attitudes and tastes—Experiment 4. The paper concludes with a discussion on how the proposed mechanism can explain part of the
inconsistencies previously observed in the emotion and aesthetics literature.

To read the entire paper : « » title= »How emotions influence color preference »


Nexyad is not the only one to say so…

The Power Of Color Grading And The Benefit It Can Have On Your Work

by David Geffin

If you aren’t applying any color grading to either your photographs or motion work, you are potentially missing a vital part of the process of finalizing your image. Color grading can be one of the most impactful tweaks you can make to your work once it’s been shot. It has the potential to elevate a good image to great, or a great image to outstanding. This short video and article highlights why it’s so important and the powerful impact it can have on your work.

This little-over-two-minute-long video shows excerpts of the independent movie, ‘The House On Pine Street’. The film was graded by Taylre Jones at Grade, and he’s demonstrated brilliantly how the original footage stacks up against the color graded footage looks compared to it. If you’re in any doubt over the power that properly grading your work can have, you have to check this out.

Before Color Grading

After Color Grading

To read more :

NEXYAD has been developing a new technology for color grading « The NEXYAD Skins » that lets you apply complex color grading processing in pushing ONE button (adaptive and automatic color grading), see also :


New colour grading Skins available

NEXYAD develops colour grading skins. 10 new colour grading skins are available. Contact NEXYAD for your next post production project (movie, tv series, short film, advertising).


25 Juin 2014 : ETALONNAGE : NEXYAD présente la technologie des NEXYAD Skins au pôle MEDIA Grand Paris / COLOR GRADING : Presentation of the NEXYAD Skins technology by NEXYAD at the pôle MEDIA Grand Paris

25 Juin 2014 : ETALONNAGE : NEXYAD présente la technologie des NEXYAD Skins au pôle MEDIA Grand Paris /
COLOR GRADING : Presentation of the NEXYAD Skins technology by NEXYAD at the pôle MEDIA Grand Paris


NEXYAD will present their technology for Color Grading : NEXYAD Skins


Photo de la fiche du pôle media


Link :


New digital Methods for colour grading

NEXYAD is currently developing new digital methods for film colour grading. These methods will soon be presented at the POLE MEDIA near Paris.


NEXYAD worked on the post-production of the video clip ZOE AND I (artist : proXima) (April 1, 2013)

NEXYAD made all the post-production of the video clip ZOE AND I (artist : proXima) :

- Complex time warp with motion speed variation within the same sequence with no lipsing desynchronization
- Advanced denoising (quality enhancement : rush come from a CANON 5D Mark II)
- Blue and green screens chroma key with camera and characters movements
- 3D CGI with the proper camera movements to fit the real shooting
- Integration of characters in backgrounds with no defects on contours
- Night shooting enhancement
- Advanced colour grading

Link to the video clip :

ZOE AND I – proXima from proXima on Vimeo.


Colour grading and calibration of an advertising film (February 7,2013)

NEXYAD Made the colour grading and calibration of an advertising film for Identités Mutuelles (Director and DoP Roland Mouron, produced by Nathalie David @ Emotion house )


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