St Germain en Laye, January 17th 2025.
Here an interesting article about AI in political campaign by Christina LaChapelle and Catherine Tucker for Brennan Center:
The rise of generative AI presents both opportunities and challenges for political campaigns. AI offers cost-effective, highly targeted advertising, leveling the playing field for smaller campaigns. However, this technology’s potential for producing inaccurate, biased, or unoriginal content poses significant risks, especially in the absence of regulation. Campaigns must prioritize human oversight and fact-checking to ensure responsible use and maintain voter trust. While market forces may eventually favor higher-quality AI-generated ads, proactive measures are necessary to prevent the misuse of this powerful technology.
Headlines:
How Can AI Make Political Advertising More Powerful?
- Targeting Specific Audiences
- Empowering Less-Resourced Campaigns
- Improving Ad Effectiveness
What Are the Risks of AI Use in Political Advertising?
- Falsehoods and Empty Promises
- Biases
- Ignorance of Certain Topics
- Generic Language
What to Do: Can Market Forces Help?
Discover full article on Brennan Center website and many links: Generative AI in Political Advertising | Brennan Center for Justice
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